Our Team

THE TEAM

OWNERS

Raquel Sereno

Cofounder and CEO

(MA Sustainable Design Brighton University)

Designer researcher, with great emphasis in localism and community interaction. With experience in project management, and project development. Currently teaching Sustainable Design at Universidad Iberoamericana Campus Santa Fe.

 

Alan Sereno

Cofounder

Financial and business advisor; Analyst at Execution Finance, a Mexican investment banking boutique and is currently studying a degree in Financial Management from ITESM in Santa Fe, Mexico City.

COLLABORATORS

 

Michelle Baggerman

Advisor and Designer Researcher

(BA Design Eindhoven Academy)

Designer maker, skill specialist, strong researcher, product-ideas development. Experience in research of new trends and synergies between craft techniques and new technologies within textile and design. Michelle is the brains behind the recycling technique of the plastic bags, Precious Waste, which is the basis of our Renacimiento line.

 

Lizanne Dirkx

Advisor in production flows

(MA Sustainable Design Brighton University)

Circular production specialist, sustainable design & research. Specialized in the circular economy, design-making and design thinking.

OUR CRAFTSMEN

In Mexico, each region and working community employs very different techniques and materials, so Anudando has built up its network of craft workers from different communities.

As we in Anudando are very sensitive to the environmental impact of all our processes and ways of working, currently we are focussing only on work with the central area of the country. Our craft communities are located in the states of Mexico, Queretaro and Michoacan.

ESTADO DE MÉXICO

Artisan: Tito Millán

Guadalupe de Yancuitlalpan (Gualupita)

Craft - weaving
Product - textiles for Renacimiento and Küni

Artisan: Rodrigo Manzanares

Almoloya del Río

Craft - welding
Product - metal structure for lamp shades

Artisan: Teresa

San Cristobal de Huichochitlán

Craft - basketry
Product - baskets for Renacimiento

Artisan: Rosa Cuellar

Toluca

Craft - sewing
Product – various product

QUERÉTARO

Artisan: Isabel Mejía

Amealco de Bonfil

Craft - crochet
Product - crochet details for Renacimiento

Artisan: Various

Juriquilla

Craft - spinning
Product - recycled PE yarn for Renacimiento

Artisan: Various

Pintillo

Craft - preparation and transformation of plastic bags
Product - plastic strips for Renacimiento

Artisan: Various

Santiago Mexquititlán

Craft - cross stitch
Product – embroidered strips

MICHOACÁN

Artisan: Laura Equihua

Aranza

Craft - weaving
Product - table runners

Artisan: Adolfo Pahua

Paracho

Craft - wood turning and carving
Product - reused wood components

OUR COLLABORATORS

 

FUNDACIÓN LA RÚSTICA

Social Enterprise that promotes the development of organic farming and sustainable lifestyles within rural communities in Mexico. Anudando has partnered with them for the product line Küni.

HAUSKAA 

Mexican company specialized in rugs, lighting and home ware from all around the world.

LÁMPO FOTOGRAFÍA 

Photographics services, General Public , Publishing , Advertising Agencies and Fashion. 

JUGODMANGO 

Jewelry design alternative concrete, creating contrasts through the mixture with precious metals and other materials in our daily lives.

HOTLIGHT

Business and marketing consultancy helping both startups & well-established companies boost their performance and external image from the inside.